Developments in quality-of life studies in marketing. Vol. IV / M. Joseph Sirgy, H. Lee Meadow, Don R. Rahtz, A. C. Samli
Tipo de material:
TextoDetalles de publicación: Washington (State) : Academy of Marketing Science 1992Edición: 1Descripción: 107 PISBN: 0-939783-15-3Tema(s): 1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. DEVELOPMENT-MARKETING 3. INDUSTRIAL ADMINISTRATION 4. ADMINISTRATIONResumen: A comparison of nursing home residents´and administration judgements of service quality, the service internactions, modeling the customer´s perception of quality, does advertising have the qualities ofo art? better to be a pig satisfied or a human disatisfied?, cigatette smoking and societal quality of life, a franmerork for analysis, project independence, a case study of homeless women, uplifts, hassles, and quality of life in workers over 50 years of age, new theory and methods in AOL studies, travel and tourism marketing, leisure and recreations studies, innovations, technology transfer and entreperneurship.
| Tipo de ítem | Biblioteca actual | Colección | Signatura | Copia número | Estado | Fecha de vencimiento | Código de barras |
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Libros
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Biblioteca URACCAN, Bluefields Staff Office | Administración de Empresas | 3188 C1 (Navegar estantería (Abre debajo)) | C1 | Disponible | 3188 C1 |
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Table of contents, table, index of authors
A comparison of nursing home residents´and administration judgements of service quality, the service internactions, modeling the customer´s perception of quality, does advertising have the qualities ofo art? better to be a pig satisfied or a human disatisfied?, cigatette smoking and societal quality of life, a franmerork for analysis, project independence, a case study of homeless women, uplifts, hassles, and quality of life in workers over 50 years of age, new theory and methods in AOL studies, travel and tourism marketing, leisure and recreations studies, innovations, technology transfer and entreperneurship.
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