Do it yourself marketing research / George Edward Breen
Tipo de material:
TextoDetalles de publicación: Estados Unidos de America: Kingsport Press 1977Edición: 1Descripción: 258 PISBN: 0 07 007445 3Tema(s): 1. RESEARCH-ANALYSIS-MARKET 2. MARKETING RESEARCH 3. MARKETING-RESEARCH 4. ECONOMY-RESEARCH 4. ADMINISTRATION-BUSINESSResumen: What is do-it yourself marketing research?, evaluation of a problem, how to plan a study, how to use secondary sources, how to conduct a mail questionanire study, how to interview, group interviewing, special research for retallers, what you need to know about sampling, how to write a report that will get action, how to choose an outside research firm, if necessary, company politics how to get your research taken.
| Tipo de ítem | Biblioteca actual | Colección | Signatura | Copia número | Estado | Fecha de vencimiento | Código de barras |
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Biblioteca URACCAN, Bluefields Staff Office | Administración de Empresas | 6453 C1 (Navegar estantería (Abre debajo)) | C1 | Disponible | 6453 C1 |
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Contents, table, illustrated.
What is do-it yourself marketing research?, evaluation of a problem, how to plan a study, how to use secondary sources, how to conduct a mail questionanire study, how to interview, group interviewing, special research for retallers, what you need to know about sampling, how to write a report that will get action, how to choose an outside research firm, if necessary, company politics how to get your research taken.
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