Bearden, William O. <br/><br/>
Marketing. Principles & perspectives / William O., Bearden 

 - 3 
 - New York (State) : McGraw-Hill Primis 
 - 596 P. 
<br/><br/>Marketing in a dynamic environment-Buying behavior-Marketing research and market segmentation-Product and service concepts and strategies-Pricing concepts and strategies-Marketing channels and logistics-Integrated marketing communication. 
<br/><br/><label>ISBN: </label>0-07-248824-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. ADMINISTARCIÓN-DISTRIBUCIÓN-MERCADEO\2. MARKETING-PRINCIPLES-PERSPECTIVES\3. ADMINISTRACIÓN INDUSTRIAL
<br/><br/><label>Universal Decimal Class. No.: </label>658.8 B35