TY  - BOOK
AU  - Bearden, William O.
TI  - Marketing. Principles & perspectives / William O., Bearden
SN  - 0-07-248824-7
CY  - New York (State) : McGraw-Hill Primis
KW  - 1. ADMINISTARCIÓN-DISTRIBUCIÓN-MERCADEO\2. MARKETING-PRINCIPLES-PERSPECTIVES\3. ADMINISTRACIÓN INDUSTRIAL
N1  - Marketing in a dynamic environment-Buying behavior-Marketing research and market segmentation-Product and service concepts and strategies-Pricing concepts and strategies-Marketing channels and logistics-Integrated marketing communication
ER  -