Zikmund, William G. <br/><br/>
Instructor's manual  to accompany effcetive marketng creating and keeping customers 

 - 1 
 - Estados Unidos de América: West publishing company 
 - 545 pg 
<br/><br/><label>ISBN: </label>0 314 05520 7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>|1. ADMINISTRACIÓN-DISTRIBUCIÓN-MERCADEO               2. EFFECTIVE MARKETING                      3. ADMINISTRACIÓN INDUSTRIAL-COMERCI
<br/><br/><label>Universal Decimal Class. No.: </label>658.8 Z647