Zikmund, William G. <br/><br/>
Effective marketing creating and keeping customers 

 - Estados Unidos de América: West publishing company 
 - 604 pg 
<br/><br/><label>ISBN: </label>0 314 04162 1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>|1. ADMINISTRACIÓN-DISTRIBUCIÓN-MERCADEO                   2. EFFECTIVE MARKETING CUSTOMERS                      3. ADMINISTRACIÓN INDUSTRIAL-COMERCI
<br/><br/><label>Universal Decimal Class. No.: </label>658.8 Z647