Evans, Joel R. <br/><br/>
Intructor's lecture manual. Principles of marketing 

 - 2 
 - New York (State): Macmillan publishing company 
 - 298 pg 
<br/><br/><label>ISBN: </label>0 02 333950 0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. ADMINISTRACIÓN-DISTRIBUCIÓN-MERCADEO            2. PRINCIPLES-MARKETING                              3. ADMINISTRACIÓN INDUSTRIAL-COMERCIO
<br/><br/><label>Universal Decimal Class. No.: </label>658.8 Ev11