TY  - BOOK
AU  - Hartley, Robert F.
TI  - Marketing mistakes / Robert F. Hartley
SN  - 0 471 00088 4
PY  - 1995///
CY  - Estados Unidos de America : John Wiley & Sons, Inc
KW  -  1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. MARKETING MISTAKES 3. INDUSTRIAL ADMINISTRATION-COMMERCE 4. ADMINISTRATION
N1  - Contents, table
N2  - Mishandling the public image, food lion, bad publicity throttles soccess, perrier, III - handling of adversity, marketing strategy mistake, sears: faltering to competitors, maytag, a bundled promotion in england, notable turnarounds, marketing successes, entrepreneurial adventures, the impact of ethical and social pressures
ER  -