McCarthy, E., Jerome [et.al] <br/><br/>
Instructor`s manual to accompany. Basic marketing / E. Jerome McCarthy, William D. Perreault 

 - 11 
 - Estados Unidos de America: IRWIN  1993 
 - 212 P. 
<br/><br/>Table of contents, table 
<br/><br/> Overview of the major elements of P.L.U.S., ideas about teaching the first markting course, chapter by capter aids, answers to questions and exercises, marketinīs role in global economy, marketingīs role within the firm or nonprofit organization, economics fundamentals, finding target market opportunities with market segmentation, getting information for marketing decisions, behavioral dimentions of the concumer market, elements of product planning for goods and services. 
<br/><br/><label>ISBN: </label>0 256 12015 3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. BASIC MARKETING 3. INDUSTRIAL ADMINISTRATION-COMMERCE 4. ADMINISTRATION
<br/><br/><label>Universal Decimal Class. No.: </label>658.8 M1231