TY  - BOOK
AU  - McCarthy, E., Jerome [et.al]
TI  - Instructor`s manual to accompany. Basic marketing / E. Jerome McCarthy, William D. Perreault
SN  - 0 256 12015 3
PY  - 1993///
CY  - Estados Unidos de America: IRWIN
KW  - 1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. BASIC MARKETING 3. INDUSTRIAL ADMINISTRATION-COMMERCE 4. ADMINISTRATION
N1  - Table of contents, table
N2  - Overview of the major elements of P.L.U.S., ideas about teaching the first markting course, chapter by capter aids, answers to questions and exercises, marketin´s role in global economy, marketing´s role within the firm or nonprofit organization, economics fundamentals, finding target market opportunities with market segmentation, getting information for marketing decisions, behavioral dimentions of the concumer market, elements of product planning for goods and services
ER  -