Evans, Berman[et.al] <br/><br/>
Computer-based marketing exercises: Marketing / Joel R. Evans, Barry Berman, John C. Galoway 

 - 3 
 - New York (State): Macmillan publishing company  1987 
 - 78 P. 
<br/><br/>Table of contents, table 
<br/><br/> Computer requirements, computer -based marketing exercises, Boston consulting group, explanation of exercise, problem / opportunity assessment, end use analysis product screening, tatal cost approach,reorder point analysis, economic order quantity, advertising budget, price alasticity, competitive bidding, allocating funtional costs 
<br/><br/><label>ISBN: </label>0 02 334741 4 
<br/><br/><label>Subjects--Topical Terms: </label><br/> 1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. COMPUTER BASED MARKETING 3. INDUSTRIAL ADMINISTRATION 4. ADMINISTRATION
<br/><br/><label>Universal Decimal Class. No.: </label>658.8 Ev11