TY  - BOOK
AU  - Evans, Berman[et.al]
TI  - Computer-based marketing exercises: Marketing / Joel R. Evans, Barry Berman, John C. Galoway
SN  - 0 02 334741 4
PY  - 1987///
CY  - New York (State): Macmillan publishing company
KW  -  1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. COMPUTER BASED MARKETING 3. INDUSTRIAL ADMINISTRATION 4. ADMINISTRATION
N1  - Table of contents, table
N2  - Computer requirements, computer -based marketing exercises, Boston consulting group, explanation of exercise, problem / opportunity assessment, end use analysis product screening, tatal cost approach,reorder point analysis, economic order quantity, advertising budget, price alasticity, competitive bidding, allocating funtional costs
ER  -