Fisher, Caroline M. [et.al] <br/><br/>
Study guide for marketing / Caroline M. Fisher, Thomas K. Pritchett, William F. Schoell 

 - 3 
 - Estados Unidos de America: Allyn and Bacon Inc  1988 
 - 333 P. 
<br/><br/>Contents 
<br/><br/> Marketing, its environment and management, understanding and selecting target markets, the product, distribution, marketing channels, retailing,  promotion, the promotion, the promotion effort, advertising, sales promotion, and public relations, price, pricing procedures, price administrastion, implementing, controllings and extending marketing 
<br/><br/><label>ISBN: </label>0 205 10573 4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. DISTRIBUTION-MARKETING ADMINISTRATION 2. MARKETING 3. INDUSTRIAL-COMMERCE ADMINISTRATION 4. ADMINISTRATION
<br/><br/><label>Universal Decimal Class. No.: </label>658.8 F52