TY  - BOOK
AU  - Fisher, Caroline M. [et.al]
TI  - Study guide for marketing / Caroline M. Fisher, Thomas K. Pritchett, William F. Schoell
SN  - 0 205 10573 4
PY  - 1988///
CY  - Estados Unidos de America: Allyn and Bacon Inc
KW  - 1. DISTRIBUTION-MARKETING ADMINISTRATION 2. MARKETING 3. INDUSTRIAL-COMMERCE ADMINISTRATION 4. ADMINISTRATION
N1  - Contents
N2  - Marketing, its environment and management, understanding and selecting target markets, the product, distribution, marketing channels, retailing,  promotion, the promotion, the promotion effort, advertising, sales promotion, and public relations, price, pricing procedures, price administrastion, implementing, controllings and extending marketing
ER  -