TY  - BOOK
AU  - McCarthy, E. Jerome [et.al]
TI  - Manual of objectives tests to acompany. Basic marketing a managerial approach / E. Jerome McCarthy, William D. Perreault
PY  - 1984///
CY  - Estados Unidos de America: IRWIN, Inc
KW  -  1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. BASIC MARKETING 3. INDUSTRIAL ADMINISTRATION 4. ADMINISTRATION
N1  - Contents,
N2  - Marketing´s role in society, marketing´s role within the firm, finding attractive marketing oppotunities, uncontrollable environments affecting marketing management, getting information for marketing, industrial and intermediate customers and their Buying Behavior, place and develpment of channel systems, demographic dimensions of the consumer
ER  -