Perreault Jr., William D. [et.al] <br/><br/>
Applications in basic marketing. Clippings from the popular business press 2000 - 2001 / William D. Perreault, E. Jerome McCarthy 

 - 1 
 - Estados Unidos de AmeĢrica: McGraw-Hill higher education  2001 
 - 246 P. 
<br/><br/>Contents, map, table 
<br/><br/> Marketig“s role in the global economy and in the firm, finding target market opportunities, evaluating opportunities in the changing marketing enviroment, buyer behavior, getting information for marketing decisions, product, place, promotion, price, marketing strategies, planning, implementation and control,  ethical marketing in a consumer oriental world, appraisal and challenges 
<br/><br/><label>ISBN: </label>0 07 56 1 0 31 0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. APPLICATIONS-BASIC MARKETING 3. INDUSTRIAL ADMINISTRATION-COMMERCE 4. ADMINISTRATION
<br/><br/><label>Universal Decimal Class. No.: </label>658.8 P41