TY  - BOOK
AU  - Perreault Jr., William D. [et.al]
TI  - Applications in basic marketing. Clippings from the popular business press 2000 - 2001 / William D. Perreault, E. Jerome McCarthy
SN  - 0 07 56 1 0 31 0
PY  - 2001///
CY  - Estados Unidos de América: McGraw-Hill higher education
KW  - 1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. APPLICATIONS-BASIC MARKETING 3. INDUSTRIAL ADMINISTRATION-COMMERCE 4. ADMINISTRATION
N1  - Contents, map, table
N2  - Marketig´s role in the global economy and in the firm, finding target market opportunities, evaluating opportunities in the changing marketing enviroment, buyer behavior, getting information for marketing decisions, product, place, promotion, price, marketing strategies, planning, implementation and control,  ethical marketing in a consumer oriental world, appraisal and challenges
ER  -