TY  - BOOK
AU  - Zikmund, William G. [et.al]
TI  - Instructor's manual  to accompany effcetive marketng creating and keeping customers / William G. Zikmund, Michael d´Amico
SN  - 0 314 05520 7
PY  - 1995///
CY  - Estados Unidos de America: West Publishing Company
KW  - 1.  ADMINISTRATION-DISTRIBUTION-MARKETING 2. EFFECTIVE MARKETING 3. INDUSTRIAL ADMINISTRATION-COMMERCE 4. ADMINISTRATION
N1  - Contents, illustrated cover
N2  - The nature of marketing, marketing management, strastegy and ethical behavior,environmental forces is a diverse world, global information systems and marketing research, consumer behavior, decision-marketing processes and sociocultural forces, business market and organizational buying,new product and product life cyclo strategies, ratailing and wholesaling of goods and servies, marketing communications and promotion strategy, advertising and public relations, pricing strategies and tactics
ER  -