Lazer, William [et.al] <br/><br/>
World marketing congress. International conference series. Vol. IV / William Lazer, Eric H. Shaw, Chow-How Wee 

 - 1 
 - Florida : Academy of Marketing Science  1989 
 - 419 P. 
<br/><br/>Table of contents, author index 
<br/><br/> Ethical issues and social responsabilities, cross cultural studies and comparative marketing analysis, marketing management and competitive strategies, marketing in/to LCDs and NICs, retailing and retail strategies, marketing of services, new technologies for marketing decision making, buyer behavior and consumption.  
<br/><br/><label>ISBN: </label>8-939783-01-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. WORLD MARKETING CONGRESS 3. INDUSTRIAL ADMINISTRATION 4. ADMINISTRATION
<br/><br/><label>Universal Decimal Class. No.: </label>658.8 L455