TY  - BOOK
AU  - Lazer, William [et.al]
TI  - World marketing congress. International conference series. Vol. IV / William Lazer, Eric H. Shaw, Chow-How Wee
SN  - 8-939783-01-0
PY  - 1989///
CY  - Florida : Academy of Marketing Science
KW  - 1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. WORLD MARKETING CONGRESS 3. INDUSTRIAL ADMINISTRATION 4. ADMINISTRATION
N1  - Table of contents, author index
N2  - Ethical issues and social responsabilities, cross cultural studies and comparative marketing analysis, marketing management and competitive strategies, marketing in/to LCDs and NICs, retailing and retail strategies, marketing of services, new technologies for marketing decision making, buyer behavior and consumption.
ER  -