TY - BOOK AU - Evans, Joel R. [et.al] TI - Principles of marketing. Samples of test bank computerized exercises in marketing and study guide / Joel R. Evans, Barry Berman PY - 1988/// CY - Macmillan Publishing Company KW - 1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. PRINCIPLES-MARKETING 3. INDUSTRIAL ADMINISTRATION-TRADE 4. BUSINESS ADMINISTRATION N1 - Study Guide N2 - Workbook for students, assertion exercises ER -