Breen, George Edward <br/><br/>
Do it yourself marketing research / George Edward Breen 

 - 1 
 - Estados Unidos de America: Kingsport Press  1977 
 - 258 P. 
<br/><br/>Contents, table, illustrated. 
<br/><br/> What is do-it yourself marketing research?, evaluation of a problem, how to plan a study, how to use secondary sources, how to conduct a mail questionanire study, how to interview, group interviewing, special research for retallers, what you need to know about sampling, how to write a report that will get action, how to choose an outside research firm, if necessary, company politics how to get your research taken. 
<br/><br/><label>ISBN: </label>0 07 007445 3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. RESEARCH-ANALYSIS-MARKET 2. MARKETING RESEARCH 3. MARKETING-RESEARCH 4. ECONOMY-RESEARCH 4. ADMINISTRATION-BUSINESS
<br/><br/><label>Universal Decimal Class. No.: </label>658.83 B7401