TY  - BOOK
AU  - Breen, George Edward
TI  - Do it yourself marketing research / George Edward Breen
SN  - 0 07 007445 3
PY  - 1977///
CY  - Estados Unidos de America: Kingsport Press
KW  - 1. RESEARCH-ANALYSIS-MARKET 2. MARKETING RESEARCH 3. MARKETING-RESEARCH 4. ECONOMY-RESEARCH 4. ADMINISTRATION-BUSINESS
N1  - Contents, table, illustrated
N2  - What is do-it yourself marketing research?, evaluation of a problem, how to plan a study, how to use secondary sources, how to conduct a mail questionanire study, how to interview, group interviewing, special research for retallers, what you need to know about sampling, how to write a report that will get action, how to choose an outside research firm, if necessary, company politics how to get your research taken
ER  -