TY  - BOOK
AU  - Adams, Thomas J.
TI  - Study guide to accompany stanton-futrell. Fundamentals of marketing / Thomas J. Adams
SN  - 0 07 060946 2
PY  - 1987///
CY  - New York (State): McGraw-Hill book company
KW  - 1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. FUNDAMENTALS-MARKETING 3. INDUSTRIAL MANAGEMENT-TRADE 4. ADMINISTRATION-BUSINESS
N1  - Contents, table
N2  - Modern marketing and its environment, target marketing, the product, the price, distribution,promotion, marketing in special fields, implementing and evaluating the marketing effort
ER  -