Evans, Joel R. [et.al] <br/><br/>
Intructor's lecture manual. Principles of marketing / Joel R. Evans, Barry Berman 

 - 2 
 - New York (State): Macmillan Publishing Company  1988 
 - 298 P. 
<br/><br/>Contents, illustrated cover 
<br/><br/> An introduction to marketing, understanding cosumers, product planning, distribution planning, promotion planning, price planning, expanding the scope of marketing, marketing management. 
<br/><br/><label>ISBN: </label>0 02 333950 0 
<br/><br/><label>Subjects--Topical Terms: </label><br/> 1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. PRINCIPLES-MARKETING 3. INDUSTRIAL ADMINISTRATION-TRADE 4. BUSINESS ADMINISTRATION
<br/><br/><label>Universal Decimal Class. No.: </label>658.8 Ev11