TY  - BOOK
AU  - Evans, Joel R. [et.al]
TI  - Intructor's lecture manual. Principles of marketing / Joel R. Evans, Barry Berman
SN  - 0 02 333950 0
PY  - 1988///
CY  - New York (State): Macmillan Publishing Company
KW  -  1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. PRINCIPLES-MARKETING 3. INDUSTRIAL ADMINISTRATION-TRADE 4. BUSINESS ADMINISTRATION
N1  - Contents, illustrated cover
N2  - An introduction to marketing, understanding cosumers, product planning, distribution planning, promotion planning, price planning, expanding the scope of marketing, marketing management
ER  -