Evans, Joel R. [et.al] <br/><br/>
Instructor's resource manual with transparency masters. Principles of marketing / Joel R. Evans, Barry Berman 

 - 2 
 - New York (State): Macmillan Publishing  Company  1988 
 - 486 P. 
<br/><br/>Preface, table of contents, organization chart 
<br/><br/> About the instructor´s manual, an introduction to marketing, understanding consumers, product planning, distribution planning, price planning expanding the scope of marketing, marketing management. 
<br/><br/><label>ISBN: </label>0 02 334360 5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. . ADMINISTRATION-DISTRIBUTION-MARKETING 2. PRINCIPLES-MARKETING 3. INDUSTRIAL ADMINISTRATION-TRADE 4. ADMINISTRATION-BUSINESS
<br/><br/><label>Universal Decimal Class. No.: </label>658.8 Ev11