TY  - BOOK
AU  - Evans, Joel R. [et.al]
TI  - Instructor's resource manual with transparency masters. Principles of marketing / Joel R. Evans, Barry Berman
SN  - 0 02 334360 5
PY  - 1988///
CY  - New York (State): Macmillan Publishing  Company
KW  - 1. . ADMINISTRATION-DISTRIBUTION-MARKETING 2. PRINCIPLES-MARKETING 3. INDUSTRIAL ADMINISTRATION-TRADE 4. ADMINISTRATION-BUSINESS
N1  - Preface, table of contents, organization chart
N2  - About the instructor´s manual, an introduction to marketing, understanding consumers, product planning, distribution planning, price planning expanding the scope of marketing, marketing management
ER  -