TY  - BOOK
AU  - Pride, William M.
TI  - Marketing. Instructor's manual / William M. Pride, O. C. Ferrell
SN  - 0 395 36490 6
PY  - 1985///
CY  - Estados Unidos de America: Houghton Mifflin Company
KW  - 1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. MARKETING 3. INDUSTRIAL MANAGEMENT 4. ADMINISTRATION
N1  - Contents, graphics
N2  - Selectina and evaluating taget markets, consumer and organizational Buying Behavior,  marketing channels, physical distribution, promotion, advertising and publicity, personal selling and sales promotion, political, legal, and regulatory forces, organization, implementation, and control, industrial marketing
ER  -