Pride, William M. <br/><br/>
Marketing / William M. Pride, O. C. Ferrell 

 - 5 
 - Estados Unidos de America: Houghton Mifflin Company  987 
 - 492 P. 
<br/><br/>Contents, graphics 
<br/><br/> An overvoew of estrategic marketing, the marketing environment, marketing research and informaton systems, product concepts, retailling promotion and overviewservoces and nonbusiness marketing, international marketing 
<br/><br/><label>ISBN: </label>0 395 42522 0 
<br/><br/><label>Subjects--Topical Terms: </label><br/> 1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. MARKETING 3. INDUSTRIAL ADMINISTRATION 4. BUSINESS ADMINISTRATION
<br/><br/><label>Universal Decimal Class. No.: </label>658.8 P93