TY  - BOOK
AU  - Pride, William M.
TI  - Marketing / William M. Pride, O. C. Ferrell
SN  - 0 395 42522 0
PY  - 0000///987
CY  - Estados Unidos de America: Houghton Mifflin Company
KW  -  1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. MARKETING 3. INDUSTRIAL ADMINISTRATION 4. BUSINESS ADMINISTRATION
N1  - Contents, graphics
N2  - An overvoew of estrategic marketing, the marketing environment, marketing research and informaton systems, product concepts, retailling promotion and overviewservoces and nonbusiness marketing, international marketing
ER  -