TY  - BOOK
AU  - Pride, William M.
TI  - Marketing: basic concepts and decisions / Wiliam M. Pride, O. C. Ferrell
SN  - 0 395 42 525 5
PY  - 1987///
CY  - Estados Unidos de America : Houghtoh Mifflin Company
KW  - 1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. MARKETING-CONCEPTS-DECISIONS 3. INDUSTRIAL ADMINISTRATION-TRADE 4. BUSINESS ADMINISTRATION
N1  - Contents, table, graphs
N2  - An overview of strategic marketing, target markets, segmentation and evaluation, consumer buying behavior, marketing research and information systems, developing and managing products, wholesaling, retailing, advertissing and publicity, organizaton, implementation, and control, industrial marketing, services and nonbusiness marketing
ER  -