Evans, Joel R. <br/><br/>
Marketing. Instructir´s resource manual with transparency masters / Joel R. Evans, Barry Berman 

 - 3 
 - Estados Unidos de America: Macmillan Publishing Company  1987 
 - 581 P. 
<br/><br/>Table of contents, graphics 
<br/><br/> An introduction to marketing, undrstanding consumers, product planning, distribution planning, price planning, expanding the scope of marketing, marketing management, suggested answers to part-ending case questions in text, answers to marketing mathematics , suggested term paper topics, suources of audio visiual materiales,  
<br/><br/><label>ISBN: </label>0 02 334450 4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. MARKETING 3. INDUSTRIAL ADMINISTRATION-TRADE 4. BUSINESS ADMINISTRATION
<br/><br/><label>Universal Decimal Class. No.: </label>658.8 Ev11