TY  - BOOK
AU  - Evans, Joel R.
TI  - Marketing. Instructir´s resource manual with transparency masters / Joel R. Evans, Barry Berman
SN  - 0 02 334450 4
PY  - 1987///
CY  - Estados Unidos de America: Macmillan Publishing Company
KW  - 1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. MARKETING 3. INDUSTRIAL ADMINISTRATION-TRADE 4. BUSINESS ADMINISTRATION
N1  - Table of contents, graphics
N2  - An introduction to marketing, undrstanding consumers, product planning, distribution planning, price planning, expanding the scope of marketing, marketing management, suggested answers to part-ending case questions in text, answers to marketing mathematics , suggested term paper topics, suources of audio visiual materiales,
ER  -