TY  - BOOK
AU  - Boone, Louis
TI  - Contemporary marketing / Louis E. Boone, David L. Kurtz
SN  - 0 03 089671 1
PY  - 1974///
CY  - Estados Unidos de America : The Dryden Press
KW  - 1. ADMINISTRACIÓN-DISTRIBUCIÓN-MERCADEO 2. CONTEMPORARY MARKETING 3. ADMINISTRACIÓN INDUSTRIAL-COMERCIO 4. ADMINISTRATION
N1  - Contents, subject index, table; The marketing process, an overview, the environment for marketing decisions, information for marketing decision making, elements of product strategy, marketing institucions, wholesaling, physical distribution, elements of promotional strategy, advertusubgm sakes orinituibm and public relations, elemento of promotional strategy, personal selling
ER  -