| 000 | 00748nam a2200169i 44500 | ||
|---|---|---|---|
| 999 |
_c12811 _d12811 |
||
| 080 | _a658.8 B35 | ||
| 020 | _a0-07-248824-7 | ||
| 100 | _aBearden, William O. | ||
| 245 | 1 | 0 | _aMarketing. Principles & perspectives / William O., Bearden |
| 505 | _aMarketing in a dynamic environment-Buying behavior-Marketing research and market segmentation-Product and service concepts and strategies-Pricing concepts and strategies-Marketing channels and logistics-Integrated marketing communication. | ||
| 260 | _aNew York (State) : McGraw-Hill Primis | ||
| 250 | _a3 | ||
| 300 | _a596 P. | ||
| 650 | _a1. ADMINISTARCIÓN-DISTRIBUCIÓN-MERCADEO\2. MARKETING-PRINCIPLES-PERSPECTIVES\3. ADMINISTRACIÓN INDUSTRIAL | ||
| 590 | _aCol. Admon | ||
| 942 |
_cBK _2ddc |
||