000			01673nam a2200229i 44500
003			OSt
005			20230821170518.0
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020			_a0 256 13221 6
040			_bEnglish _cBiblioteca Nora Rigby
080			_a658.8 B4502
100			_aBerkowitz, Eric N. [et.al] _93163
245	1	0	_aMarketing / Eric N. Berkowitz, Roger A. Kerin, Steven W. Hartley, William M. Rudelius
250			_a4
260			_aEstados Unidos de America : IRWIN _c1994
300			_a787 P.
504			_aContents, map, organigrahm, table
520			_aMarketing a focus on the consumer, marketing in the organization, an overview, the changing marketing enviroment, ethics and social responsibility in marketing, global markets and cross, cultural analysis, consumer behavior, organizatinal markets and buyerbehavior, collecting and using marketing information, market segmentation, targeting, and posistioning, relationship marketing, information technology, and forecasting, development new product, managing the product, pricing, relationg objetives to revenues and costs, arriving at the final price, marketing channels and wholesaling, physical distribution and logistics management, retailing, promotional process, sales promotion, and publicity, advertising, personal selling and sales management, the strategic marketing process, the planning phase, the strategic marketing process, implementationa and control phases, international marketing, marketing of services.
590			_aCol. Admón
650			_a 1. ADMINISTRATION-MARKETING DISTRIBUTION 2. MARKETING 3. INDUSTRIAL ADMINISTRATION 4. ADMINISTRATION _948614
942			_cBK _2ddc
999			_c38795 _d38795