000			01244nam a2200229i 44500
003			OSt
005			20230821222828.0
008			230821b |||||||| |||| 00| 0 spa d
020			_a0 256 12015 3
040			_bEnglish _cBiblioteca Nora Rigby
080			_a658.8 M1231
100			_aMcCarthy, E., Jerome [et.al] _948624
245	1	0	_aInstructor`s manual to accompany. Basic marketing / E. Jerome McCarthy, William D. Perreault
250			_a11
260			_aEstados Unidos de America: IRWIN _c1993
300			_a212 P.
504			_aTable of contents, table
520			_aOverview of the major elements of P.L.U.S., ideas about teaching the first markting course, chapter by capter aids, answers to questions and exercises, marketin´s role in global economy, marketing´s role within the firm or nonprofit organization, economics fundamentals, finding target market opportunities with market segmentation, getting information for marketing decisions, behavioral dimentions of the concumer market, elements of product planning for goods and services.
590			_aCol. Admón
650			_a1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. BASIC MARKETING 3. INDUSTRIAL ADMINISTRATION-COMMERCE 4. ADMINISTRATION _948625
942			_cBK _2ddc
999			_c38800 _d38800