000			01104nam a2200229i 44500
003			OSt
005			20230821232713.0
008			230821b |||||||| |||| 00| 0 spa d
020			_a0 02 334741 4
040			_bEnglish _cBiblioteca Nora Rigby
080			_a658.8 Ev11
100			_aEvans, Berman[et.al] _948630
245	1	0	_aComputer-based marketing exercises: Marketing / Joel R. Evans, Barry Berman, John C. Galoway
250			_a3
260			_aNew York (State): Macmillan publishing company _c1987
300			_a78 P.
504			_aTable of contents, table
520			_aComputer requirements, computer -based marketing exercises, Boston consulting group, explanation of exercise, problem / opportunity assessment, end use analysis product screening, tatal cost approach,reorder point analysis, economic order quantity, advertising budget, price alasticity, competitive bidding, allocating funtional costs
590			_aCol. Admón
650			_a 1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. COMPUTER BASED MARKETING 3. INDUSTRIAL ADMINISTRATION 4. ADMINISTRATION _948631
942			_cBK _2ddc
999			_c38806 _d38806