| 000 | 01093nam a2200217i 44500 | ||
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| 003 | OSt | ||
| 005 | 20230824225746.0 | ||
| 008 | 230824b |||||||| |||| 00| 0 spa d | ||
| 040 |
_bEnglish _cBiblioteca Nora Rigby |
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| 080 | _a658.8 M4599 | ||
| 100 |
_aMcCarthy, E. Jerome [et.al] _948624 |
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| 245 | 1 | 0 | _aManual of objectives tests to acompany. Basic marketing a managerial approach / E. Jerome McCarthy, William D. Perreault |
| 250 | _a8 | ||
| 260 |
_aEstados Unidos de America: IRWIN, Inc _c1984 |
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| 300 | _a346 P. | ||
| 504 | _aContents, | ||
| 520 | _aMarketing´s role in society, marketing´s role within the firm, finding attractive marketing oppotunities, uncontrollable environments affecting marketing management, getting information for marketing, industrial and intermediate customers and their Buying Behavior, place and develpment of channel systems, demographic dimensions of the consumer. | ||
| 590 | _aCol. Admón | ||
| 650 |
_a 1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. BASIC MARKETING 3. INDUSTRIAL ADMINISTRATION 4. ADMINISTRATION _948627 |
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| 942 |
_cBK _2ddc |
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| 999 |
_c38817 _d38817 |
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