000			01451nam a2200217i 44500
003			OSt
005			20230824225418.0
008			230824b |||||||| |||| 00| 0 spa d
040			_bEnglish _cBiblioteca Nora Rigby
080			_a658.8 M4599
100			_aMcCarthy, E. Jerome [et. al] _948624
245	1	0	_aInstructor`s manual to accompany basic marketing a managerial approach / E. Jerome McCarthy, William D.
250			_a8
260			_aEstados Unidos de America; IRWIN _c1984
300			_a481 P.
504			_aContent, tables
520			_aComents regarding approaches to teaching beginning marketing, suggestions for writing course objectives o various lengths, comments on objetive test questions for basic marketing, marketing´s role in society, marketing´s role within the firm finding attractive marketing opportunities, uncontrolable environment affecting, getting information for marketing decisions, industrial and intermediate customers and their buying behavior, segmenting markets and forecasting their potential, product management and new-product development, place and development of channel systems, retailing, wholesaling, physical distribution, peronsal selling, marketing arithmetic, planning and implementing marketing progrsams,
590			_aCol. Admón
650			_a1. DISTRIBUTION-MARKETING ADMINISTRATION 2. BASIC-MARKETING 3. INDUSTRIAL ADMINISTRATION 4. COMMERCE 5. ADMINISTRATION _948755
942			_cBK _2ddc
999			_c38818 _d38818