| 000 | 01226nam a2200229i 44500 | ||
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| 003 | OSt | ||
| 005 | 20230824150303.0 | ||
| 008 | 230824b |||||||| |||| 00| 0 spa d | ||
| 020 | _a0 07 56 1 0 31 0 | ||
| 040 |
_bEnglish _cBiblioteca Nora Rigby |
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| 080 | _a658.8 P41 | ||
| 100 |
_aPerreault Jr., William D. [et.al] _93210 |
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| 245 | 1 | 0 | _aApplications in basic marketing. Clippings from the popular business press 2000 - 2001 / William D. Perreault, E. Jerome McCarthy |
| 250 | _a1 | ||
| 260 |
_aEstados Unidos de AmeÌrica: McGraw-Hill higher education _c2001 |
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| 300 | _a246 P. | ||
| 504 | _aContents, map, table | ||
| 520 | _aMarketig´s role in the global economy and in the firm, finding target market opportunities, evaluating opportunities in the changing marketing enviroment, buyer behavior, getting information for marketing decisions, product, place, promotion, price, marketing strategies, planning, implementation and control, ethical marketing in a consumer oriental world, appraisal and challenges | ||
| 590 | _aCol. Admón | ||
| 650 |
_a1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. APPLICATIONS-BASIC MARKETING 3. INDUSTRIAL ADMINISTRATION-COMMERCE 4. ADMINISTRATION _948687 |
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| 942 |
_cBK _2ddc |
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| 999 |
_c38819 _d38819 |
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