000			01399nam a2200229i 44500
003			OSt
005			20230825221808.0
008			230825b |||||||| |||| 00| 0 spa d
020			_a0-07-060947-0
040			_bEnglish _cBiblioteca Nora Rigby
080			_a658.8 M323
100			_aMartin, Charles L. _93255
245	1	0	_aTest bank to accompnay stanton/futrell: fundamentals of marketing / Charles L. Martín
250			_a8
260			_aEstados Unidos de America : McGraw-Hill Book Comapny _c1987
300			_a338 P.
504			_aTable of contents, table
520			_aThe field of marketing, the marketing environment, marketing management and strategic planning, market demographics and buyin power, social group and psychological influences on buyer behavior, brands, packaging, and other product feature, pice determination, princing strategies and policies, ratailing, markets and institutions, wholesaling, markets and instituions, management of physical distribution, management of advertisin, sales promotion, and publicity, marketing in nobusiness organizations, international marketing, marketing implementations and performance evaluation, marketing, social appraisal and prospect.
590			_aCol. Admón
650			_a1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. FUNDAMENTALS MARKETING 3. INDUSTRIAL ADMINISTRATION-COMMERCE 4. ADMINISTRATION _948818
942			_cBK _2ddc
999			_c38843 _d38843