000			01557nam a2200217i 44500
003			OSt
005			20230825225332.0
008			230825b |||||||| |||| 00| 0 spa d
020			_a0 256 12539 2
040			_bEnglish _cBiblioteca Nora Rigby
080			_a658.8 C4701
100			_aChurchill Jr, Gilbert A. [et.al] _93259
245	1	0	_aMarketings, creating value for customers / Gilbert A. Churchill, J. Paul Peter
250			_a1
260			_aEstados Unidos de America : Austen Press _c1995
300			_a703 P.
520			_aThe marketing environment, meeting social and ethical standars in marketing, marketing in a global environment; stategic marketing planning, creatin a marketing plan, implementan and controlling the marketing effort, marketing research, information and techology consumer behavior; organizational buying behavior, market segmentation, new product, existing products, services, fundamentals of pricing, pricin goods and services, managing distribution channels, wholesaling, retailing, and physical distribution, the communications mix, advertising, sales promotion, and publicity, fundamentals of pricing, pricing goods and services, managing distribuition channels, wholesaling, retailing, ad physical distribution, the communications mix, advertising, sales promotion, and publicity, personal salling and sales management.
590			_aCol. Admón
650			_a1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. MARKETING-CREATE CUSTOMERS 3. INDUSTRIAL ADMINISTRATION-COMMERCE 4. ADMINISTRATION _948823
942			_cBK _2ddc
999			_c38845 _d38845