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020			_a0 314 04162 1
040			_bEnglish _cBiblioteca Nora Rigby
080			_a658.8 Z647
100			_aZikmund, William G. [et.al] _948799
245	1	0	_aEffective marketing creating and keeping customers, annotated instructor´s edition / William G. Zikmund, Michael dÁmico
250			_a1
260			_aEstados Unidos de America: West Publishing Company _c1995
300			_a604 P.
504			_aContents, map, table
520			_aThe nature of marketing, marketing mangements, strategy and ethical behavior, enviromental force in a diverse world, analysis of market and consumer, behavior, consumer behavior, decision-marking processes and sociocultural force, busines markets and organizational buying, market strategy for global comtetition, market segmentation and positioning strategies, global competition and international marketing strategy, product strategy, basic concepts about goods, services, and ideas, newproducts and product life cycle strategies the nature of distribution for goods and services, retailing and wholesaling of good and service, physical distribution management, marketing communications and promotions strategy, advertising and public ralations, personal selling, sales management, and sales promotion, introduction to princing concepts, pricing strategies and tactics, career opportunities in marketing, the marketing audit, organizing the marketing functions, marketing arithmetic for business analysis.
590			_aCol. Admón
650			_a1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. EFFECTIVE CUSTOMER MARKETING 3. INDUSTRIAL-COMMERCE ADMINISTRATION 4. ADMINISTRATION _948824
942			_cBK _2ddc
999			_c38847 _d38847