000			01107nam a2200229i 44500
003			OSt
005			20230825165226.0
008			230825b |||||||| |||| 00| 0 spa d
020			_a8-939783-01-0
040			_bEnglish _cBiblioteca Nora Rigby
080			_a658.8 L455
100			_aLazer, William [et.al] _93265
245	1	0	_aWorld marketing congress. International conference series. Vol. IV / William Lazer, Eric H. Shaw, Chow-How Wee
250			_a1
260			_aFlorida : Academy of Marketing Science _c1989
300			_a419 P.
504			_aTable of contents, author index
520			_aEthical issues and social responsabilities, cross cultural studies and comparative marketing analysis, marketing management and competitive strategies, marketing in/to LCDs and NICs, retailing and retail strategies, marketing of services, new technologies for marketing decision making, buyer behavior and consumption.
590			_aCol. Admón
650			_a1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. WORLD MARKETING CONGRESS 3. INDUSTRIAL ADMINISTRATION 4. ADMINISTRATION _948783
942			_cBK _2ddc
999			_c38848 _d38848