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040			_bEnglish _cBiblioteca Nora Rigby
080			_a658.8 K573
100			_aKing, Robert L. _93269
245	1	0	_aMinority marketing: research perspectives for the 1990s. Special conference series Vol. V6 / Robert L. King
250			_a1
260			_aAcademy of marketing science _c1993
300			_a116 P.
504			_aTable of contents, author index
520			_aMarketing strategies for reaching minority markets, an assessment of the impact of racially homogeneous referece grouos on sterength of ethnic affiliation for black consumers, the effects of ethnicity and income on the reported importace of selected retail store evaluative criteria, promoting to monirities, a normative perspetive, media usage and the buying behavior of hispanics, the impact of promotional offers on the african American consumer, marketin strategies for Asian-Amiricans, guidelines based on hofstede´s cultural dimensions.
590			_aCol. Admón
650			_a 1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. MINORITY-MARKETING-PERSPECTIVE 3. INDUSTRIAL ADMINISTRATION-COMMERCE 4. ADMINISTRATION _948794
942			_cBK _2ddc
999			_c38850 _d38850