| 000 | 01154nam a2200229i 44500 | ||
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| 003 | OSt | ||
| 005 | 20230913203022.0 | ||
| 008 | 230913b |||||||| |||| 00| 0 spa d | ||
| 020 | _a0 07 007445 3 | ||
| 040 |
_bEnglish _cBiblioteca Nora Rigby |
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| 080 | _a658.83 B7401 | ||
| 100 |
_aBreen, George Edward _93292 |
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| 245 | 1 | 0 | _aDo it yourself marketing research / George Edward Breen |
| 250 | _a1 | ||
| 260 |
_aEstados Unidos de America: Kingsport Press _c1977 |
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| 300 | _a258 P. | ||
| 504 | _aContents, table, illustrated. | ||
| 520 | _aWhat is do-it yourself marketing research?, evaluation of a problem, how to plan a study, how to use secondary sources, how to conduct a mail questionanire study, how to interview, group interviewing, special research for retallers, what you need to know about sampling, how to write a report that will get action, how to choose an outside research firm, if necessary, company politics how to get your research taken. | ||
| 590 | _aCol. Admón | ||
| 650 |
_a1. RESEARCH-ANALYSIS-MARKET 2. MARKETING RESEARCH 3. MARKETING-RESEARCH 4. ECONOMY-RESEARCH 4. ADMINISTRATION-BUSINESS _949287 |
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| 942 |
_cBK _2ddc |
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| 999 |
_c38862 _d38862 |
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