| 000 | 00961nam a2200229i 44500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20230913194302.0 | ||
| 008 | 230913b |||||||| |||| 00| 0 spa d | ||
| 020 | _a0 02 333950 0 | ||
| 040 |
_bEnglish _cBiblioteca Nora Rigby |
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| 080 | _a658.8 Ev11 | ||
| 100 |
_aEvans, Joel R. [et.al] _949284 |
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| 245 | 1 | 0 | _aIntructor's lecture manual. Principles of marketing / Joel R. Evans, Barry Berman |
| 250 | _a2 | ||
| 260 |
_aNew York (State): Macmillan Publishing Company _c1988 |
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| 300 | _a298 P. | ||
| 504 | _aContents, illustrated cover | ||
| 520 | _aAn introduction to marketing, understanding cosumers, product planning, distribution planning, promotion planning, price planning, expanding the scope of marketing, marketing management. | ||
| 590 | _aCol. Admón | ||
| 650 |
_a 1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. PRINCIPLES-MARKETING 3. INDUSTRIAL ADMINISTRATION-TRADE 4. BUSINESS ADMINISTRATION _949285 |
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| 942 |
_cBK _2ddc |
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| 999 |
_c38865 _d38865 |
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