| 000 | 01100nam a2200229i 44500 | ||
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| 003 | OSt | ||
| 005 | 20231015222309.0 | ||
| 008 | 231015b |||||||| |||| 00| 0 spa d | ||
| 020 | _a0 395 42 525 5 | ||
| 040 |
_bEnglish _cBiblioteca Nora Rigby |
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| 080 | _a658.8 P93 | ||
| 100 | _aPride, William M. | ||
| 245 | 1 | 0 | _aMarketing: basic concepts and decisions / Wiliam M. Pride, O. C. Ferrell |
| 250 | _a5 | ||
| 260 |
_aEstados Unidos de America : Houghtoh Mifflin Company _c1987 |
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| 300 | _a355 P. | ||
| 504 | _aContents, table, graphs | ||
| 520 | _aAn overview of strategic marketing, target markets, segmentation and evaluation, consumer buying behavior, marketing research and information systems, developing and managing products, wholesaling, retailing, advertissing and publicity, organizaton, implementation, and control, industrial marketing, services and nonbusiness marketing | ||
| 590 | _aCol. Admón | ||
| 650 |
_a1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. MARKETING-CONCEPTS-DECISIONS 3. INDUSTRIAL ADMINISTRATION-TRADE 4. BUSINESS ADMINISTRATION _949783 |
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| 942 |
_cBK _2ddc |
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| 999 |
_c38882 _d38882 |
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